{"id":335,"date":"2026-09-07T04:04:30","date_gmt":"2026-09-07T01:04:30","guid":{"rendered":"https:\/\/karekapital.com\/?post_type=kk_study&#038;p=335"},"modified":"2026-09-07T04:13:06","modified_gmt":"2026-09-07T01:13:06","slug":"turkiyede-kobilerde-yapay-zekanin-durumu-2026","status":"publish","type":"kk_study","link":"https:\/\/karekapital.com\/index.php\/calisma\/turkiyede-kobilerde-yapay-zekanin-durumu-2026\/","title":{"rendered":"T\u00fcrkiye\u2019de KOB\u0130\u2019lerde Yapay Zek\u00e2n\u0131n Durumu 2026"},"content":{"rendered":"\n<script data-wp-block-html=\"js\">\ndocument.addEventListener('DOMContentLoaded', function () {\n  const target = 'T\u00fcrkiye\u2019de KOB\u0130\u2019lerde Yapay Zek\u00e2n\u0131n Durumu 2026';\n\n  document.querySelectorAll('h1').forEach(function (h1) {\n    if (\n      h1.textContent.trim() === target &&\n      !h1.closest('.kk-insight')\n    ) {\n      const wrapper = h1.closest(\n        '.page-header, .entry-header, .page-hero, .hero, section'\n      );\n\n      if (wrapper) {\n        wrapper.style.display = 'none';\n      } else {\n        h1.style.display = 'none';\n      }\n    }\n  });\n});\n<\/script>\n\n<style>\n.kk-insight {\n  --navy:#0b2037;\n  --navy2:#102a47;\n  --cream:#f4efe5;\n  --gold:#b89b68;\n  --ink:#162334;\n  --muted:#66717d;\n  width:100vw;\n  margin-left:calc(50% - 50vw);\n  font-family:Montserrat, Arial, sans-serif;\n  color:var(--ink);\n}\n\n.kk-insight * {box-sizing:border-box;}\n\n.kk-wrap {\n  max-width:1180px;\n  margin:0 auto;\n  padding:0 32px;\n}\n\n.kk-hero {\n  background:var(--navy);\n  color:white;\n  padding:95px 0 90px;\n}\n\n.kk-hero-grid {\n  display:grid;\n  grid-template-columns:1.25fr .75fr;\n  gap:75px;\n  align-items:center;\n}\n\n.kk-eyebrow {\n  color:var(--gold);\n  font-size:12px;\n  letter-spacing:.18em;\n  text-transform:uppercase;\n  margin-bottom:24px;\n}\n\n.kk-hero h1 {\n  font-family:\"Playfair Display\", Georgia, serif;\n  font-weight:400;\n  font-size:58px;\n  line-height:1.08;\n  margin:0 0 25px;\n}\n\n.kk-lead {\n  color:#d8dfe7;\n  font-size:17px;\n  line-height:1.75;\n  max-width:690px;\n}\n\n.kk-meta {\n  margin-top:25px;\n  font-size:12px;\n  letter-spacing:.11em;\n  text-transform:uppercase;\n  color:#aeb8c4;\n}\n\n.kk-btns {\n  display:flex;\n  gap:12px;\n  flex-wrap:wrap;\n  margin-top:35px;\n}\n\n.kk-btn {\n  display:inline-block;\n  padding:15px 23px;\n  text-decoration:none !important;\n  font-size:13px;\n  letter-spacing:.04em;\n  transition:.2s;\n}\n\n.kk-btn:hover {transform:translateY(-2px);}\n\n.kk-btn-light {\n  background:var(--cream);\n  color:var(--navy) !important;\n}\n\n.kk-btn-line {\n  border:1px solid rgba(255,255,255,.45);\n  color:white !important;\n}\n\n.kk-report-cover {\n  max-width:390px;\n  margin-left:auto;\n  background:#0d2744;\n  border:1px solid rgba(255,255,255,.18);\n  box-shadow:0 30px 70px rgba(0,0,0,.35);\n  min-height:500px;\n  padding:42px 38px;\n  display:flex;\n  flex-direction:column;\n}\n\n.kk-cover-brand {\n  color:var(--gold);\n  font-size:11px;\n  letter-spacing:.16em;\n}\n\n.kk-cover-title {\n  font-family:\"Playfair Display\", Georgia, serif;\n  font-size:35px;\n  line-height:1.12;\n  margin-top:75px;\n}\n\n.kk-cover-sub {\n  color:#c9d1da;\n  line-height:1.6;\n  font-size:13px;\n  margin-top:18px;\n}\n\n.kk-cover-bottom {\n  margin-top:auto;\n  padding-top:35px;\n  border-top:1px solid rgba(255,255,255,.2);\n  color:#aeb8c4;\n  font-size:11px;\n  letter-spacing:.08em;\n}\n\n.kk-quote {\n  background:var(--cream);\n  padding:80px 0;\n}\n\n.kk-quote p {\n  font-family:\"Playfair Display\", Georgia, serif;\n  font-size:42px;\n  line-height:1.25;\n  font-style:italic;\n  color:var(--navy);\n  max-width:930px;\n  margin:0;\n}\n\n.kk-section {\n  padding:90px 0;\n}\n\n.kk-section h2 {\n  font-family:\"Playfair Display\", Georgia, serif;\n  color:var(--navy);\n  font-weight:400;\n  font-size:39px;\n  line-height:1.2;\n  margin:0 0 18px;\n}\n\n.kk-intro {\n  color:var(--muted);\n  max-width:800px;\n  line-height:1.75;\n  margin-bottom:45px;\n}\n\n.kk-kpis {\n  display:grid;\n  grid-template-columns:repeat(4,1fr);\n  border-top:1px solid #d8d8d4;\n  border-bottom:1px solid #d8d8d4;\n}\n\n.kk-kpi {\n  padding:34px 25px;\n  border-right:1px solid #d8d8d4;\n}\n\n.kk-kpi:first-child {padding-left:0;}\n.kk-kpi:last-child {border-right:0;}\n\n.kk-kpi strong {\n  display:block;\n  font-family:\"Playfair Display\", Georgia, serif;\n  font-weight:400;\n  font-size:42px;\n  color:var(--navy);\n  margin-bottom:6px;\n}\n\n.kk-kpi span {\n  color:var(--muted);\n  font-size:13px;\n  line-height:1.5;\n}\n\n.kk-findings {\n  background:#f6f6f3;\n}\n\n.kk-grid {\n  display:grid;\n  grid-template-columns:1fr 1fr;\n  border:1px solid #dfe1df;\n  gap:1px;\n  background:#dfe1df;\n}\n\n.kk-card {\n  background:white;\n  padding:34px;\n}\n\n.kk-card small {\n  color:var(--gold);\n  letter-spacing:.13em;\n  font-size:11px;\n}\n\n.kk-card h3 {\n  font-family:\"Playfair Display\", Georgia, serif;\n  font-weight:400;\n  font-size:25px;\n  color:var(--navy);\n  margin:15px 0 10px;\n}\n\n.kk-card p {\n  color:var(--muted);\n  line-height:1.65;\n  margin:0;\n}\n\n.kk-perspective {\n  background:var(--navy2);\n  color:white;\n}\n\n.kk-perspective h2 {color:white;}\n\n.kk-perspective .kk-intro {\n  color:#d6dde5;\n  font-size:17px;\n}\n\n.kk-timeline {\n  display:grid;\n  grid-template-columns:repeat(3,1fr);\n  gap:28px;\n  margin-top:40px;\n}\n\n.kk-step {\n  border-top:1px solid var(--gold);\n  padding-top:23px;\n}\n\n.kk-step small {\n  color:var(--gold);\n  letter-spacing:.12em;\n}\n\n.kk-step h3 {\n  font-family:\"Playfair Display\", Georgia, serif;\n  font-weight:400;\n  font-size:24px;\n  margin:12px 0;\n}\n\n.kk-step p {\n  color:#d4dce4;\n  line-height:1.65;\n  font-size:14px;\n}\n\n.kk-download {\n  background:var(--cream);\n  padding:75px 0;\n}\n\n.kk-download-flex {\n  display:flex;\n  align-items:center;\n  justify-content:space-between;\n  gap:40px;\n}\n\n.kk-download h2 {\n  margin-bottom:10px;\n}\n\n.kk-download .kk-btn {\n  background:var(--navy);\n  color:white !important;\n  white-space:nowrap;\n}\n\n.kk-source {\n  margin-top:30px;\n  color:#92979d;\n  font-size:11px;\n  line-height:1.5;\n}\n\n@media(max-width:850px) {\n  .kk-hero-grid,\n  .kk-kpis,\n  .kk-grid,\n  .kk-timeline {\n    grid-template-columns:1fr;\n  }\n\n  .kk-hero {padding:65px 0;}\n\n  .kk-hero h1 {font-size:41px;}\n\n  .kk-report-cover {\n    margin:20px 0 0;\n    max-width:100%;\n    min-height:420px;\n  }\n\n  .kk-quote p {font-size:32px;}\n\n  .kk-kpi {\n    border-right:0;\n    border-bottom:1px solid #d8d8d4;\n    padding-left:0;\n  }\n\n  .kk-download-flex {display:block;}\n\n  .kk-download .kk-btns {margin-top:28px;}\n}\n<\/style>\n\n<div class=\"kk-insight\">\n\n<section class=\"kk-hero\">\n<div class=\"kk-wrap kk-hero-grid\">\n\n<div>\n<div class=\"kk-eyebrow\">Kare Kapital \u2022 Insights<\/div>\n\n<h1>T\u00fcrkiye\u2019de KOB\u0130\u2019lerde Yapay Zek\u00e2n\u0131n Durumu 2026<\/h1>\n\n<div class=\"kk-lead\">\nT\u00fcrkiye\u2019de KOB\u0130 \u00f6l\u00e7e\u011findeki i\u015fletmelerde yapay zek\u00e2 adaptasyonunu;\nmevcut kullan\u0131m d\u00fczeyi, T\u00fcrkiye\u2013AB fark\u0131, ekonomik de\u011fer yaratma alanlar\u0131\nve uygulama modeli \u00fczerinden de\u011ferlendiriyoruz.\n<\/div>\n\n<div class=\"kk-meta\">\nEyl\u00fcl 2026 \u2022 T\u00fcrkiye \u2022 Ara\u015ft\u0131rma Raporu\n<\/div>\n\n<div class=\"kk-btns\">\n<a class=\"kk-btn kk-btn-light\"\nhref=\"https:\/\/karekapital.com\/wp-content\/uploads\/2026\/09\/kare-kapital-turkiyede-kobilerde-yapay-zeka-2026.pdf\"\ntarget=\"_blank\" rel=\"noopener\">\nRaporu PDF Olarak \u0130ncele\n<\/a>\n\n<a class=\"kk-btn kk-btn-line\" href=\"#ana-bulgular\">\nAna Bulgular\n<\/a>\n<\/div>\n<\/div>\n\n<div class=\"kk-report-cover\">\n<div class=\"kk-cover-brand\">KARE KAPITAL \u2022 INSIGHTS<\/div>\n\n<div class=\"kk-cover-title\">\nT\u00fcrkiye\u2019de KOB\u0130\u2019lerde<br>\nYapay Zek\u00e2n\u0131n<br>\nDurumu 2026\n<\/div>\n\n<div class=\"kk-cover-sub\">\nVeri, benimseme, ekonomik de\u011fer ve uygulama modeli\n<\/div>\n\n<div class=\"kk-cover-bottom\">\nEYL\u00dcL 2026 \u2022 T\u00dcRK\u0130YE\n<\/div>\n<\/div>\n\n<\/div>\n<\/section>\n\n<section class=\"kk-quote\">\n<div class=\"kk-wrap\">\n<p>\u201cAI yat\u0131r\u0131m\u0131 teknoloji b\u00fct\u00e7esi de\u011fil; sermaye tahsis karar\u0131d\u0131r.\u201d<\/p>\n<\/div>\n<\/section>\n\n<section class=\"kk-section\" id=\"ana-bulgular\">\n<div class=\"kk-wrap\">\n\n<div class=\"kk-eyebrow\">T\u00fcrkiye KOB\u0130 Ekonomisi<\/div>\n\n<h2>Yapay zek\u00e2 adaptasyonu art\u0131k yaln\u0131zca bir teknoloji konusu de\u011fil.<\/h2>\n\n<div class=\"kk-intro\">\nKOB\u0130\u2019lerin T\u00fcrkiye ekonomisindeki a\u011f\u0131rl\u0131\u011f\u0131 nedeniyle yapay zek\u00e2 tabanl\u0131\nverimlilik art\u0131\u015f\u0131; rekabet g\u00fcc\u00fc, istihdam, i\u015fletme sermayesi ve k\u00e2rl\u0131l\u0131k\n\u00fczerinde daha geni\u015f ekonomik sonu\u00e7lar \u00fcretme potansiyeline sahip.\n<\/div>\n\n<div class=\"kk-kpis\">\n\n<div class=\"kk-kpi\">\n<strong>3,93 mn<\/strong>\n<span>T\u00fcrkiye\u2019de KOB\u0130 say\u0131s\u0131<\/span>\n<\/div>\n\n<div class=\"kk-kpi\">\n<strong>%99,6<\/strong>\n<span>Toplam giri\u015fimler i\u00e7indeki pay\u0131<\/span>\n<\/div>\n\n<div class=\"kk-kpi\">\n<strong>%68,5<\/strong>\n<span>\u0130stihdam i\u00e7indeki pay\u0131<\/span>\n<\/div>\n\n<div class=\"kk-kpi\">\n<strong>2,8x<\/strong>\n<span>2021\u20132025 AI kullan\u0131m\u0131ndaki yakla\u015f\u0131k art\u0131\u015f<\/span>\n<\/div>\n\n<\/div>\n\n<div class=\"kk-source\">\nKaynaklar: T\u00dc\u0130K KOB\u0130 \u0130statistikleri 2024;\nT\u00dc\u0130K Yapay Zeka \u0130statistikleri 2025.\n<\/div>\n\n<\/div>\n<\/section>\n\n<section class=\"kk-section kk-findings\">\n<div class=\"kk-wrap\">\n\n<div class=\"kk-eyebrow\">Executive Findings<\/div>\n\n<h2>D\u00f6rt bulgu \u00f6ne \u00e7\u0131k\u0131yor.<\/h2>\n\n<div class=\"kk-grid\">\n\n<div class=\"kk-card\">\n<small>01 \u2022 ADAPTASYON<\/small>\n<h3>Kullan\u0131m h\u0131zla art\u0131yor.<\/h3>\n<p>\n10+ \u00e7al\u0131\u015fanl\u0131 giri\u015fimlerde yapay zek\u00e2 kullan\u0131m\u0131 2021\u2019de %2,7 iken\n2025\u2019te %7,5\u2019e y\u00fckseldi.\n<\/p>\n<\/div>\n\n<div class=\"kk-card\">\n<small>02 \u2022 \u00d6L\u00c7EK<\/small>\n<h3>\u015eirket b\u00fcy\u00fcd\u00fck\u00e7e adaptasyon h\u0131zlan\u0131yor.<\/h3>\n<p>\n2025\u2019te AI kullan\u0131m oran\u0131 10\u201349 \u00e7al\u0131\u015fanl\u0131 i\u015fletmelerde %6,6,\n250+ \u00e7al\u0131\u015fanl\u0131 i\u015fletmelerde %24,1 seviyesinde.\n<\/p>\n<\/div>\n\n<div class=\"kk-card\">\n<small>03 \u2022 AVRUPA<\/small>\n<h3>T\u00fcrkiye\u2013AB adaptasyon a\u00e7\u0131\u011f\u0131 belirgin.<\/h3>\n<p>\nK\u00fc\u00e7\u00fck i\u015fletmelerde T\u00fcrkiye %6,6 seviyesindeyken\nAB ortalamas\u0131 yakla\u015f\u0131k %17,0.\n<\/p>\n<\/div>\n\n<div class=\"kk-card\">\n<small>04 \u2022 DARBO\u011eAZ<\/small>\n<h3>Temel problem teknolojiye eri\u015fim de\u011fil.<\/h3>\n<p>\nUzmanl\u0131k eksikli\u011fi, maliyet ve hukuki belirsizlik\ni\u015fletmelerin ba\u015fl\u0131ca adaptasyon engelleri aras\u0131nda.\n<\/p>\n<\/div>\n\n<\/div>\n<\/div>\n<\/section>\n\n<section class=\"kk-section kk-perspective\">\n<div class=\"kk-wrap\">\n\n<div class=\"kk-eyebrow\">Kare Kapital Perspektifi<\/div>\n\n<h2>Do\u011fru soru \u201changi AI arac\u0131n\u0131 alal\u0131m?\u201d de\u011fildir.<\/h2>\n\n<div class=\"kk-intro\">\nY\u00f6netim a\u00e7\u0131s\u0131ndan esas soru; hangi i\u015f ak\u0131\u015f\u0131nda \u00f6l\u00e7\u00fclebilir gelir,\nmaliyet, nakit ak\u0131\u015f\u0131 veya risk avantaj\u0131 yarat\u0131labilece\u011fidir.\nTeknoloji se\u00e7imi bu ekonomik \u00e7er\u00e7evenin ard\u0131ndan gelmelidir.\n<\/div>\n\n<div class=\"kk-timeline\">\n\n<div class=\"kk-step\">\n<small>0\u201330 G\u00dcN<\/small>\n<h3>Ekonomik te\u015fhis<\/h3>\n<p>\nS\u00fcre\u00e7 envanteri, kullan\u0131m alan\u0131 se\u00e7imi,\nveri haz\u0131rl\u0131\u011f\u0131 ve pilot KPI\u2019lar\u0131n\u0131n belirlenmesi.\n<\/p>\n<\/div>\n\n<div class=\"kk-step\">\n<small>31\u201360 G\u00dcN<\/small>\n<h3>Kontroll\u00fc pilot<\/h3>\n<p>\nS\u0131n\u0131rl\u0131 kullan\u0131m alan\u0131nda do\u011fruluk, s\u00fcre,\nhata ve ekonomik etki \u00f6l\u00e7\u00fcm\u00fc.\n<\/p>\n<\/div>\n\n<div class=\"kk-step\">\n<small>61\u201390 G\u00dcN<\/small>\n<h3>\u00d6l\u00e7ek karar\u0131<\/h3>\n<p>\nToplam sahip olma maliyeti, kontrol yap\u0131s\u0131 ve yat\u0131r\u0131m geri d\u00f6n\u00fc\u015f\u00fc\n\u00fczerinden devam\u2013durdur\u2013geni\u015flet karar\u0131.\n<\/p>\n<\/div>\n\n<\/div>\n<\/div>\n<\/section>\n\n<section class=\"kk-download\">\n<div class=\"kk-wrap kk-download-flex\">\n\n<div>\n<div class=\"kk-eyebrow\">Kare Kapital Research<\/div>\n<h2>Raporun tamam\u0131n\u0131 inceleyin.<\/h2>\n<div>\nT\u00fcrkiye\u2019de KOB\u0130\u2019lerde Yapay Zek\u00e2n\u0131n Durumu 2026 \u2022 Eyl\u00fcl 2026\n<\/div>\n<\/div>\n\n<div class=\"kk-btns\">\n<a class=\"kk-btn\"\nhref=\"https:\/\/karekapital.com\/wp-content\/uploads\/2026\/09\/kare-kapital-turkiyede-kobilerde-yapay-zeka-2026.pdf\"\ntarget=\"_blank\" rel=\"noopener\">\nPDF Raporu A\u00e7\n<\/a>\n<\/div>\n\n<\/div>\n<\/section>\n\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>T\u00fcrkiye\u2019de KOB\u0130 \u00f6l\u00e7e\u011findeki i\u015fletmelerde yapay zek\u00e2 adaptasyonunu; kullan\u0131m d\u00fczeyi, T\u00fcrkiye\u2013AB fark\u0131, ekonomik de\u011fer yaratma alanlar\u0131 ve uygulama modeli \u00fczerinden de\u011ferlendiren Kare Kapital ara\u015ft\u0131rmas\u0131.<\/p>\n","protected":false},"featured_media":0,"template":"","class_list":["post-335","kk_study","type-kk_study","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/karekapital.com\/index.php\/wp-json\/wp\/v2\/kk_study\/335","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/karekapital.com\/index.php\/wp-json\/wp\/v2\/kk_study"}],"about":[{"href":"https:\/\/karekapital.com\/index.php\/wp-json\/wp\/v2\/types\/kk_study"}],"version-history":[{"count":3,"href":"https:\/\/karekapital.com\/index.php\/wp-json\/wp\/v2\/kk_study\/335\/revisions"}],"predecessor-version":[{"id":339,"href":"https:\/\/karekapital.com\/index.php\/wp-json\/wp\/v2\/kk_study\/335\/revisions\/339"}],"wp:attachment":[{"href":"https:\/\/karekapital.com\/index.php\/wp-json\/wp\/v2\/media?parent=335"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}